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DBMS Vendors Likely to Get Scrappy in 2010

It's a good time to be in the market for a database management system. This mature space is going to see increased competition in the year ahead, with the big four vendors vying for each other's customers. Still, any DBMS vendor that hopes to dislodge or supplant a rival in an existing account will have to work hard to do so.

The database market will see lots of activity during the 2010-2011 time frame as nearly 60 percent of organizations move to upgrade or expand existing and legacy networks.

That statistic comes from new ITIC survey data, which polled 450 organizations worldwide. Not surprisingly, the survey shows that longtime market leaders Oracle (Nasdaq: ORCL), IBM (NYSE: IBM), Microsoft (Nasdaq: MSFT) and Sybase (NYSE: SY) will continue to dominate the DBMS market and solidify their positions.

Databases are among the most mature and crucial applications in the entire network infrastructure. Database information is the lifeblood of the business. Databases directly influence and impact every aspect of the organization's daily operations, including relationships with customers, business partners, suppliers and the organization's own internal end-users. All of these users must have the ability to locate and access data quickly, efficiently and securely.

The corporate database must deliver optimal performance, reliability, security, business intelligence and ease of use. It must also incorporate flexible advanced management capabilities to enable database administrators (DBAs) to construct and oversee a database management system (DBMS) that best suits the organization from both a technology and business perspective.

What will distinguish the DBMS market this year is that the always intense and vociferous vendor rivalries will heat up even more over the next 12 months.

There are several pragmatic reasons for this. Most notable is the fact that many organizations deferred all but the most pressing network upgrade projects during the severe downturn over the past two-and-a-half years. Many businesses now must upgrade their legacy database infrastructure because it's obsolete and is adversely impacting -- or will shortly impact -- the business.

Anytime a company decides on a major upgrade, there's always a chance that it may switch providers. The DBMS vendors know this and will do their level best to lure customers to their platform, or at the very least get a foot in the door.

Another factor that looms large in the 2010 DBMS market dynamics is Oracle's purchase of Sun Microsystems (Nasdaq: JAVA). That acquisition finally got the green light from the European Commission last month. Speculation abounds as to the fate of the MySQL, which is a popular and highly regarded Open Source DBMS.

For the record, Oracle executives stated publicly within the last two weeks that the company would continue to support and develop MySQL and even provide integration with other Oracle offerings. However, users are uneasy because MySQL does compete to some extent with some Oracle products. Expect rivals, particularly IBM and Microsoft, to aggressively capitalize on user confusion and fear to entice users to their respective platforms.

Source: technewsworld.com

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